Focus Groups On Vegetarianism
Vegetarians generally cite the inhumane treatment of animals on factory farms as the primary motivator for a vegetarian diet, although non-vegetarians believe that health would be the main motivation to consider vegetarianism.
Vegetarians and non-vegetarians agree that it is less effective to combine the messages of inhumane animal treatment and health into a single argument.
Many are skeptical of vegetarianism, the animal rights ideology and the sources of the movement’s information.
Non-vegetarians cite taste, accessibility and variety as the key barriers to vegetarianism.
Most vegetarians and non-vegetarians feel that vegetarian advocates isolate themselves, creating an “us versus them” mentality and a perceived moral inequity between the groups.
The environmental argument for vegetarianism is not as widely considered as other reasons.