Faunalytics strives to maximize the effectiveness of our original research in a number of ways. Recently, we have begun to formalize a cause prioritization process that we have used for years. Research topics are prioritized according to their potential impact. Impact can take different forms, which we prioritize in this order. Click each item below to expand.
Faunalytics’ core mission is to help animals through research. Our top priority is projects with the potential to save or improve the lives of as many animals as possible. The vast majority of our original research has focused on farmed animals.
Faunalytics is a capacity-building organization. We empower advocates from all backgrounds by getting them the data they need to help animals. Advocates are at the driving force behind change for animals, and we recognize the potential of the ripple effect. Empowering one advocate has the potential to help many animals directly, and many more indirectly as they pass on their knowledge and bring in more advocates.
This prioritization metric is new in 2019. We will leave room in our research program for a few projects with quick turnaround and direct impact on high-level decision-makers. The best example of this type of project would be collecting data to support or refute an imminent debate on proposed legislation.
Animal advocates work on an extremely wide range of issues, with an equally wide range of support and background research. Although we do not actively seek out this type of project, we allow a small amount of space in our program for basic research on virtually-unstudied topics. In areas where advocates have no data at all, even small-scale, low-cost research can have a long-term impact for animals if it changes how they approach a problem.
Projects that fall under more than one section are particularly valuable to the movement as a whole. At Faunalytics, this has led to an increasing emphasis in recent years on identifying “meta” research projects: Those of value to advocates in all areas of advocacy.