Do you want to learn how an upcoming animal advocacy initiative will be received by your audience? Are you trying to measure the impact of a recent campaign?
In this presentation funded by the Centre for Effective Altruism, our Research Director Dr. Jo Anderson will teach you everything you need to know about designing an effective survey that answers all of your questions.
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0:43 Designing from multiple perspectives
2:04 Defining and operationalizing a research question
13:00 Sampling considerations
16:13 Attrition & non-response
23:54 Ethical considerations
27:31 Drafting your survey
27:36 Question wording
36:52 Question types & response options
1:01:38 Data quality checks
1:03:59 Question order
1:06:46 Reviewing your draft