As an organization that is focused on helping animal advocates be as effective as possible, impact isn’t just a nice-to-have extra — it’s integral to everything we do. Below, we take a detailed look at how we measure our effectiveness, how our work is viewed by our community of users and advocates, and how Faunalytics has helped the movement overall in the past two decades. Explore the blogs, infographics, lists, and data below for a comprehensive overview of our mission, our reach, and our impact.
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Faunalytics’ 2024 Community Survey Results
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Faunalytics’ 2023 Year In Review
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Faunalytics Once Again Named A “Recommended Charity” by Animal Charity Evaluators
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Faunalytics’ Research Ambassador Outreach Project: One Year On
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Faunalytics’ Pro Bono Support: 2023 Progress
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Evaluating Our Effectiveness At Faunalytics
These numbers are updated quarterly. Latest update: July 1, 2024.
As an organization focused on providing accessible and reliable data to animal advocates, we focus on serving the movement first, at all levels — whether you are an individual advocate or a member of a national or international organization, we publish work that will be relevant to you, and we can see that in our numbers. We’re also making an increased effort to increase our impact by providing resources that the general public would find useful and educational, reaching beyond the boundaries of the movement to educate those who may not have any familiarity with the issues.
Above, we can see that our audience of advocates, numbering in the hundreds of thousands, make the most use of our two flagship programs: the Research Library and our Original Research. While a relatively smaller percentage of our users avail themselves of our pro bono support and Office Hours, the annual growth of that program gives us confidence that it is a meaningful contribution for advocates putting data into action. What’s more, the global reach of the pro bono support program is truly inspiring.
Faunalytics Testimonials
Ana Bradley
Executive Director, Sentient
“The work Faunalytics does is vital to our advocacy work. Understanding how people interact with our content is key for us to succeed in our mission to reach a wider audience and to help educate the world about the lives of animals in our food systems.”
Britty Mann
Founder & Executive Director, Planted Society
“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Taís Toledo
Food Policy Lead, Sinergia Animal
“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Maneesha Deckha
Professor, Lansdowne Chair in Law
“Faunalytics improves the rigour of the animal advocacy movement through its emphasis on facts and data. I direct my students to the website when they are exploring research topics and designing projects. I feel inspired and energized when I engage with the website and I hope they will too.”
Jasmin Singer
Host of Our Hen House, author of Always Too Much and Never Enough
“Faunalytics is one of those organizations that I look at with absolute awe. The services they provide to the animal protection community are unique and necessary.”
Haven King-Nobles
Co-Founder & Executive Director, Fish Welfare Initiative
“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Sharon Nuñez
Co-Founder, Animal Equality
“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Harold Herzog
Ph.D., Professor of Psychology, Western Carolina University
“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”
Ana Bradley
Executive Director, Sentient
“The work Faunalytics does is vital to our advocacy work. Understanding how people interact with our content is key for us to succeed in our mission to reach a wider audience and to help educate the world about the lives of animals in our food systems.”
Britty Mann
Founder & Executive Director, Planted Society
“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Taís Toledo
Food Policy Lead, Sinergia Animal
“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Maneesha Deckha
Professor, Lansdowne Chair in Law
“Faunalytics improves the rigour of the animal advocacy movement through its emphasis on facts and data. I direct my students to the website when they are exploring research topics and designing projects. I feel inspired and energized when I engage with the website and I hope they will too.”
Jasmin Singer
Host of Our Hen House, author of Always Too Much and Never Enough
“Faunalytics is one of those organizations that I look at with absolute awe. The services they provide to the animal protection community are unique and necessary.”
Haven King-Nobles
Co-Founder & Executive Director, Fish Welfare Initiative
“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Sharon Nuñez
Co-Founder, Animal Equality
“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Harold Herzog
Ph.D., Professor of Psychology, Western Carolina University
“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”