To promote and support the use of research in the animal protection movement, Faunalytics has launched a public awareness outreach campaign targeting grassroots advocates, organizations, and university students to share the most important research related to animal protection.
Level up your advocacy! Faunalytics’ Ambassadors provide free, customizable presentations for your animal advocacy group or organization. We have a selection of presentations to choose from, each geared to help you understand one area of advocacy with more depth:
- The Importance of Research (recommended if your organization is not familiar with Faunalytics)
- Social Media Advocacy
- Protest and Demonstration
- Plant-Based Nudges and Defaults
- University Advocates: A Guide for Activism
- Journalists and Writers: Crafting a Convincing Message
- How to Make and Keep a Vegan
Presentations are available in English, Spanish, Portuguese, Mandarin, and Cantonese.
Impact Snapshot: 96% of attendees have indicated that they learned about research relevant to their organization, and 95% agreed or strongly agreed that Faunalytics’ research and resources will help guide how they make advocacy decisions! Read our blog post for more details on the success of this project after one year!
Meet our Ambassadors

Bruno Link
(he/him/his)
Bruno is a portfolio manager and a proud vegan from Santa Catarina, Brazil. Bruno earned a BA in Defense and International Strategic Management from the Federal University of Rio de Janeiro and an MSc in Finance from Nova School of Business and Economics in Lisbon, Portugal. Bruno gained experience working in nonprofits during his years in Rio and he is passionate about animal welfare and social justice. Bruno comes from a family of animal farmers and grew up witnessing the cruelty of animal agriculture first-hand which led him to become vegetarian when he was 19 and vegan four years later. Bruno is committed to helping others transition away from dependence on animal products and abusive systems.

Ella Wong
(she/her/hers)
Ella is an experienced project manager in user research and stakeholder engagement. She has led stakeholder and market research projects related to the alt protein industry in China, as well as the animal advocacy movement in Asia. She is also in charge of the distribution of research insights and general operations. Prior to Good Growth, she was involved in running sustainability-related training programs for corporates and government bodies. She also has experience in UX research & design and stakeholder management for a top property developer in Hong Kong and Mainland China.
Special thanks to VegFund for sponsoring Faunalytics’ Research Ambassador Project!