So you want to be a more effective animal advocate! This is a great place to start. All of this information has been written and compiled with animal advocates in mind.
Consult the sections below to find what you’re looking for, or Ask a Researcher! If you’ve read through these advice pages and you still have a question or two, you may want to visit one of our Research Director’s online office hours.
Before considering a new study, it is well worth pouring several hours into searching for research on similar topics that has already been done. Well-conducted research on something a little different from what you’re interested in will provide you with much better information than poorly-conducted research on your exact interests.
You want to design a study to test the impact as scientifically as possible. This guide will walk you through the process, step by step.
When designing research, it is extremely important to choose questions wisely. It is usually better to use questions that have been used and tested previously. This library of questions and measures will help individuals and organizations design surveys with more confidence and less effort.
One of the most overlooked parts of the design process is this: It’s crucial to think about how you’re going to analyze your results before committing to a study design. Read this before you start!
As you think about your study design, remember the following core ethical principles of research.
Frequently Asked Questions
Faunalytics has moved toward a research model focused on original studies that benefit a wide range of advocates and groups rather than individual partners. Although we occasionally consider advising small groups on their research plans, we strongly encourage you to take advantage of the resources on this page first.
If you’ve done that and you still have a quick question, visiting our Ask a Researcher office hour may be the right option for you.
Here are some links to resources you can read:
- How to Spread Information without Being Overbearing, from the Faunalytics blog
- Six Tips for Talking about Clean Meat, from the Faunalytics blog
- Some Brief Thoughts on Effective Communication about Veganism, from But Can They Suffer
- Everyday Activism, from PETA
- The Animal Activist’s Handbook: Maximizing Our Positive Impact in Today’s World (book), by Matt Ball & Bruce Friedrich
You can also donate money or time to effective organizations like Faunalytics. We often have research or writing tasks that don’t require any specialized training. If you’re interested, consider donating or volunteering with us!
Statistics Without Borders is a volunteer Outreach Group of the American Statistical Association (ASA) that provides pro bono services in statistics and data science to not-for-profit organizations. Whether you just need help with analysis or would like substantive help with designing and running your study as well, they may be able to assist. Either way, we recommend approaching them during the design stage of your project so that they can review the design for feasibility and value of analysis. You can fill out the form on their website or directly email Gary Shapiro, [email protected], to obtain their help.
Alternatively, many data collection companies like YouGov, Ipsos, Toluna, and Research Now offer survey programming and data analysis in addition to finding participants for you. You may want to contact them for a quote. They sometimes offer non-profit discounts as well.
The documents for this project were originally developed by Jon Bockman, Allison Smith, Greg Boese, and Toni Adleberg of Animal Charity Evaluators and Kathryn Asher of Faunalytics. They have since been revised, updated, and expanded by Jo Anderson of Faunalytics.
To Cite This Page:
Faunalytics (2019). Research Advice. Retrieved from https://faunalytics.org/research-advice