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Faunalytics conducts research and shares knowledge to help advocates help animals effectively.
Research Highlights
Faunalytics’ studies offer actionable and insightful data on important topics in animal protection

How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis
May 28 2025
Audrey Tsen
Southeast Asia is a critical region for animal advocacy, especially for plant-based diet change. This study identifies key audiences there, examines their influences, and pinpoints messages that may resonate best. READ MORE

How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis
Southeast Asia is a critical region for animal advocacy, especially for plant-based diet change. This study identifies key audiences there, examines their influences, and pinpoints messages that may resonate best. READ MORE
May 28 2025
Audrey Tsen
In the Spotlight

Effective Communication With Political Staffers: A Framework For Animal Advocates
This Faunalytics study identifies best practices for engaging with political staffers to strengthen legislative advocacy efforts to advance animal protection. READ MORE
Apr 30 2025
Erika Berglund

The Economic Impacts Of A Plant-Based Transition: Exploring Two Growth Scenarios
How would a shift towards large-scale plant-based meat consumption impact the economy of the United States? This Faunalytics study explores two hypothetical paths and outcomes. READ MORE
Mar 26 2025
Zach Wulderk

Exploring Gen Z’s Attitudes Towards Animals And The Environment
Looking across the U.S., China, Indonesia, and Thailand, this study examines Gen Z’s attitudes, motivations, career considerations, and barriers to action, offering insights for those looking to engage and support the next generation of animal advocates. READ MORE
Feb 26 2025
Dr. Michelle Sinclair
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What Our Peers Say
“The work Faunalytics does is vital. Data is key for effective journalism, and our team of writers and editors frequently use the insights and datasets that Faunalytics provides to make our work more robust and impactful.”
Ana BradleyExecutive Director, Sentient 
“Faunalytics helps us to measure the effectiveness of different advocacy strategies and helps us navigate how we show up for animals in different ways. As an advocacy organization, we depend on these essential findings when considering how we spend our limited resources.”
Britty MannFounder & Executive Director, Planted Society 
“Research is fundamental to helping farmed animals, as making informed and data-driven decisions when campaigning is imperative for achieving good results. For this reason, Sinergia Animal believes Faunalytics is an essential organization in the animal rights movement.”
Taís ToledoFood Policy Lead, Sinergia Animal 
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Maneesha DeckhaProfessor, Lansdowne Chair in Law 
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Jasmin SingerHost of Our Hen House, author of Always Too Much and Never Enough 
“We firmly believe that the best decisions for animals are based in data and informed by high-quality research. That’s why one of the first things Fish Welfare Initiative does when embarking on a new project is to check Faunalytics to see what research is available.”
Haven King-NoblesCo-Founder & Executive Director, Fish Welfare Initiative 
“Working with Faunalytics has helped Animal Equality further understand the importance of the animal protection movement answering its big questions on strategy and campaigns through data and research.”
Sharon NuñezCo-Founder, Animal Equality 
“I have found Faunalytics to be an invaluable source of information on human-animal interactions, attitudes towards other species, and the animal protection movement. I regularly use their website to keep up with current research findings - their reports on specific issues are comprehensive and refreshingly objective.”
Harold HerzogPh.D., Professor of Psychology, Western Carolina University 
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