Research In Progress | Completed Projects | Potential Projects | Legacy Projects | Prioritization
The following list presents Faunalytics’ completed original studies in reverse chronological order, beginning with the most recent.
Tracking Animal-Related Attitudes and Behavior (2008 – 2019)
In 2019 Faunalytics completed the 12th and final year of the animal protection movement’s only longitudinal study of opinions and behavior about animal issues. The Animal Tracker covered a wide range of animal topics and provides detailed demographic information for a representative sample of U.S. adults.
Reports | Data & Materials | Graphing Tool
Impact of Corporate Commitments on Consumer Attitudes: A Qualitative Study (May 2019)
Public Data, Faunalytics Dataset, Qualitative, Text Analysis
The primary goal of corporate lobbying for welfare reform is to improve the lives of large numbers of animals at once. Early campaigns have been successful, but the continued success of this movement relies on momentum and corporations’ perceptions that the changes will improve their bottom line. It is important for advocates to understand the public reaction to successful campaigns in order to anticipate barriers and benefits to future actions.
This study’s results provide good news for corporations and the advocates who work with them.
Who are the Vegetarians? (April 2019/June 2018)
Public Data, Analysis Only, Quantitative, Inferential Statistics, Population Estimates, USA
This two-part report examined the characteristics of self-described vegetarians in the U.S. using publicly available data from the CDC’s National Health and Nutrition Examination Survey (NHANES). Part 1 examines their demographic characteristics, and Part 2 considers why some self-described “vegetarians” actually eat meat.
Characteristics of People who Donate to Animal Causes (February 2019)
Data Collection, Faunalytics Dataset, Quantitative, Nationally Representative Population Estimates, USA
With a representative U.S. sample of more than 1,000 donors to animal causes, this study provides an in-depth look at who donates, as well as detailed information about how and why they prefer to do so. Advocacy groups can use the results to shape their donation appeals and methods. The results also inform future research comparing different approaches to increasing donations to animal causes.
People Who Support Animal Causes: Who Gives More?
Faunalytics Dataset, Analysis Only, Quantitative, Inferential Statistics, USA
This report follows on from the first by simultaneously considering all the factors that predict donations and other important outcomes, to see which are the strongest predictors. In other words, which characteristics of animal-cause donors predict who gives the most, what other support they give, and under what circumstances?
Labeling Plant-Based Meat Alternatives to Appeal to Meat Consumers (January 2019)
Data Collection, Faunalytics Dataset, Quantitative, Nationally Representative Population Estimates, USA
This study examined existing and novel names for plant-based meat alternatives. It provides data about U.S. meat consumers’ relative preferences for the different labels, and whether demographics play a significant role. These findings can be used by advocates and manufacturers to increase the appeal of plant-based options and target their appeals more effectively.
Associations Between Consumption Of Meats And Animal Product Alternatives
Faunalytics Dataset, Analysis Only, Quantitative, Nationally Representative Population Estimates, USA
In this analysis, we look in detail at different dietary habits and how the consumption of animal product alternatives and conventional meats are related.
Animal-Focused Reanalysis of a Donor Dataset (November 2018)
Private Data, Analysis Only, Quantitative, Inferential Statistics, Nationally Representative Population Estimates, USA
About 1% of all charitable giving goes to animal-related causes, which needs to change for advocates to have the resources they need. Faunalytics reanalyzed a dataset provided by the Blackbaud Institute and Edge Research to get a detailed profile of people who donate to animal causes. The results are insightful and have helped us in planning more research on this important topic.
Pork or Pig? Beef or Cow? Using Standard Euphemisms vs. Explicit Language (November 2018)
Data Collection, Faunalytics Dataset, Quantitative, Experiment/RCT, Inferential Statistics, USA
In two randomized controlled trials (RCTs) Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. To our surprise, the answer was no!
Global Animal Slaughter Statistics And Charts (October 2018)
Public Data, Analysis Only, Quantitative, Nationally Representative Population Estimates, Global
This series of statistics and charts explores more than 50 years of animal slaughter trends. The data were pulled from the Food and Agriculture Organization (FAO) of the United Nations.
Overview | Cows | Chickens | Pigs | Sheep | Goats
Attitudes toward Farmed Animals in BRIC Countries (September 2018)
Data Collection, Faunalytics Dataset, Quantitative, Nationally Representative Population Estimates, USA, Brazil, Russia, India, China
We completed a multi-national “BRIC” study to compare attitudes and behavior regarding farmed animals and veg*nism across five different countries (including the U.S.). The BRIC countries – Brazil, Russia, India, and China — are rapidly increasing their consumption of animal products, yet there is little research for these countries. The research revealed that most BRIC residents favor better farmed animal welfare laws, and much more!
Naturalness Concerns And Clean Meat Acceptance (August 2018)
Data Collection, Faunalytics Dataset, Quantitative, Experiment/RCT, Inferential Statistics, Nationally Representative Population Estimates, USA
Faunalytics completed a randomized controlled trial to find ways of describing “clean” meat (from cells, not animals) that could address naturalness concerns and increase acceptance. We found that 66% of people were willing to try clean meat, 46% were willing to buy clean meat regularly, and 53% were willing to eat clean meat as a replacement for conventional meat!
Report | Data & Materials | Other Resources
How Much Will Consumers Pay For Clean Meat?
Faunalytics Dataset, Analysis Only, Quantitative, Nationally Representative Population Estimates, USA
Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts.
How Does Video Outreach Impact Pork Consumption? (February 2018)
Data Collection, Faunalytics Dataset, Quantitative, Experiment/RCT, Inferential Statistics, USA
In partnership with Animal Equality, Faunalytics conducted a randomized controlled trial in a realistic animal advocacy context. The results showed that Animal Equality’s pig-focused videos had a significant impact on pork consumption compared to a no-video control condition. In addition to the full report, we also published a post about lessons learned from this large-scale field study to help others who want to undertake similar research.
Report | Data & Materials | Lessons Learned
Study of Current and Former Vegetarians and Vegans (December 2014)
Data Collection, Faunalytics Dataset, Quantitative, Inferential Statistics, Population Estimates, USA
This comprehensive study examined key factors in current and former vegetarians’ and vegans’ decisions to adopt (and sometimes give up) their diets. Results were drawn from a representative sample of more than 11,000 adults in the U.S. and showed that approximately 4 in 5 vegetarians resume eating meat at some point.
