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Original Studies

Our original studies are carefully selected, designed, and conducted to provide actionable and insightful data for the animal protection movement.

Completed Projects

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Support For Farmed Animal Welfare Legislation In Ten Key U.S. States

Cross-Sectional Study, Descriptive Statistics, Private Data, Quantitative, Representative Population Estimates, Survey, USA

This Faunalytics study looks at the level of public support or opposition to farmed animal welfare legislation in ten U.S. states where legal advocacy is underway or under consideration.  READ MORE
breaded meat strips
Animal Product Impact Scales: 2022 Update

Descriptive Statistics, Desk Research, Open Data, Quantitative, Representative Population Estimates, USA

From fish filets to ice cream, we have updated our impact scales to include additional nuances, better estimates, and updated statistics. READ MORE
eating a salad
Going Vegan Or Vegetarian: Motivations & Influences

Canada, Descriptive Statistics, Inferential Statistics, Longitudinal Study, Quantitative, Survey, USA

The second report from Faunalytics’ longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless. READ MORE
vegan food bowl
Going Vegan Or Vegetarian: Many Paths To One Goal

Canada, Descriptive Statistics, Inferential Statistics, Longitudinal Study, Open Data, Qualitative, Quantitative, Survey, USA

Data about assisting and retaining new veg*ns is very limited. Our latest Faunalytics study looks at how we can improve our understanding and support of new veg*ns. READ MORE
sheep at Farm Sanctuary
A Farm Sanctuary Tour’s Effects On Intentions And Diet Change

Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Interviews, Private Data, Qualitative, Quantitative, Survey, Thematic Analysis, USA

Do sanctuary tours help influence people to go veg and stay veg? Our study and analysis, published jointly with Farm Sanctuary, finds encouraging results. READ MORE
people at sunset
Animal Advocacy In The U.S. & Canada: Advocate Origins

Canada, Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Private Data, Quantitative, Survey, USA

Faunalytics’ study of animal advocacy in the U.S. and Canada included questions about how advocates got their start in the movement. This analysis provides more detail about those questions. READ MORE
COVID-19 & Animals: What The Public Does And Doesn’t Know

Cross-Sectional Study, Descriptive Statistics, Open Data, Quantitative, Representative Population Estimates, Survey, USA

This Faunalytics poll looks at COVID-19, and what the general public knows about its relationship to animals. The results show there is room for education — and backlash. READ MORE
eat sign
“Reduce” Or “Go Veg”? Effects On Meal Choice

Canada, Cross-Sectional Study, Experiment/RCT, Inferential Statistics, Open Data, Quantitative

Our study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. READ MORE
People Who Support Animal Causes: Who Gives More?

Cross-Sectional Study, Inferential Statistics, Open Data, Quantitative, Survey, USA

In this follow-up to Faunalytics’ study of charity donor behavior, Dr. Alison Lenton looks more closely at predictors of monetary and non-monetary support to animal charities. READ MORE
Impact Of Corporate Commitments On Public Attitudes

Descriptive Statistics, Open Data, Qualitative, Text Analysis, Thematic Analysis, USA

In recent years, corporate lobbying efforts have played an increasing role in animal advocacy. In this original Faunalytics study, we investigated their effect on public opinion. READ MORE
Who Are The Vegetarians?: Part 2

Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Population Estimates, Quantitative, USA

Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE
The People Who Support Animal Causes: Descriptive Results

Cross-Sectional Study, Open Data, Quantitative, Representative Population Estimates, Survey, USA

Faunalytics conducted an in-depth study about the people who support animal causes, including what they do, what they like, and who they are. Learn all about your target audience! READ MORE
Giving To Animals: New Data On Who And How

Cross-Sectional Study, Inferential Statistics, Private Data, Quantitative, Representative Population Estimates, Survey, USA

The preferences and attitudes of people who donate to animal causes are explored in Faunalytics’ reanalysis of data provided by the Blackbaud Institute and Edge Research. READ MORE
Attitudes Toward Farmed Animals In The BRIC Countries

Brazil, China, Cross-Sectional Study, India, Open Data, Quantitative, Representative Population Estimates, Russia, Survey, USA

Key findings of Faunalytics’ five-country survey on farmed animal welfare, including results from China, India, Brazil, Russia, and the U.S. READ MORE
How Much Will Consumers Pay For Clean Meat?

Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA

Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts. READ MORE
Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study

Cross-Sectional Study, Descriptive Statistics, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Representative Population Estimates, USA

Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address "the naturalness concern." READ MORE
Who Are The Vegetarians?

Cross-Sectional Study, Descriptive Statistics, Inferential Statistics, Open Data, Population Estimates, Quantitative, USA

A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MORE
How Does Video Outreach Impact Pork Consumption?

Cross-Sectional Study, Experiment/RCT, Inferential Statistics, Open Data, Quantitative, Survey, USA

A study conducted by Faunalytics and Animal Equality supports the effectiveness of AE’s video outreach for reducing consumption and shifting attitudes. READ MORE

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