Year:
Topic:
Food Systems Advocacy In The Global South: A Framework And Pilot In India
Across the animal advocacy movement, there’s growing recognition that a strategy’s success is closely tied to the environment in which it’s implemented. This pilot study proposes a practical framework for India that supports advocates and funders to design, adapt, and evaluate campaigns under India’s contextual realities. With feedback from other advocates in the Global South, this framework can be refined and adapted to other contexts in the future. READ MORE
February 2026
Globalizing The Factory Farm: International Organizations And The Spread Of Industrial Animal Agriculture
This Faunalytics study explores the ways that development finance institutions, United Nations agencies, and others directly and indirectly support factory farming in low- and middle-income countries. With key insights from people working in and alongside these international organizations, advocates can ensure they are equipped with the most effective outreach strategies. READ MORE
December 2025
Public Acceptability Of Standard U.S. Animal Agriculture Practices
Faunalytics surveyed approximately 1,000 U.S. adults on their perceptions of standard animal agriculture practices. The findings provide U.S. legal advocates with empirical data to support arguments that certain industry norms are not “commonly accepted” by the public and should therefore not be exempt from U.S. anti-cruelty laws. READ MORE
November 2025
Political Animals? How U.S. Voters Respond To Candidates Making Farmed Animal Policy Proposals
This Faunalytics study examines the impact on vote choice and perceptions of political candidates when those candidates propose changes to U.S. food policy. It focuses on voter responses to policy proposals aimed at supporting or opposing industrial animal agriculture. READ MORE
October 2025
Quantifying The Small Body Problem: A Meta-Analysis Of Animal Product Reduction Interventions
When people reduce their consumption of large-bodied animals but consume more small-bodied animal products, animal suffering is increased, as more animal lives are impacted. Faunalytics and Bryant Research conducted a meta-analysis of the small body problem to evaluate its prevalence and offer recommendations for advocates. READ MORE
August 2025
From Performative To Transformative: Navigating Equity & Inclusion Across A Diverse Animal Advocacy Movement
This report explores how farmed animal advocacy orgs can meaningfully integrate DEI into their missions and practices without compromising strategic clarity. Grounded in qualitative interviews with BIPOC advocates and movement leaders, as well as desk research on over 200 organizations, it examines persistent barriers to inclusion and offers pathways for transformation. READ MORE
July 2025
Cross-Movement Collaboration For Farmed Animal Advocates In Southeast Asia
The goals of animal advocacy organizations have the potential to benefit people and the environment, leading many to believe that increased cooperation between social movements may increase their impact. This study explores social movements in Southeast Asia, offering insight to help advocates there make collaboration easier and more effective. READ MORE
June 2025
How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis
Southeast Asia is a critical region for animal advocacy, especially for plant-based diet change. This study identifies key audiences there, examines their influences, and pinpoints messages that may resonate best. READ MORE
May 2025
Big Ag, Big Bucks: How USDA Subsidies Feed Market Inequality And Political Influence
This Faunalytics report dives into the murky world of USDA subsidies, where multimillion-dollar grants create an uneven playing field, supporting already massive animal agriculture enterprises with taxpayer money. READ MORE
May 2025
Effective Communication With Political Staffers: A Framework For Animal Advocates
This Faunalytics study identifies best practices for engaging with political staffers to strengthen legislative advocacy efforts to advance animal protection. READ MORE
April 2025
Global Animal Slaughter Statistics & Charts
In this resource, updated with the latest available data, we aggregate and explore trends in animal slaughter around the world using UN FAO data tracked since 1960. READ MORE
April 2025
The Economic Impacts Of A Plant-Based Transition: Exploring Two Growth Scenarios
How would a shift towards large-scale plant-based meat consumption impact the economy of the United States? This Faunalytics study explores two hypothetical paths and outcomes. READ MORE
March 2025
Exploring Gen Z’s Attitudes Towards Animals And The Environment
Looking across the U.S., China, Indonesia, and Thailand, this study examines Gen Z’s attitudes, motivations, career considerations, and barriers to action, offering insights for those looking to engage and support the next generation of animal advocates. READ MORE
February 2025
Exploring The Impacts Of Food System Education: A Case Study
Classroom education can be used to teach children and young adults about the food system and compassion for animals. Our case study provides insight into the effects of a food system education program on students’ career and education paths, advocacy, and morals related to meat consumption. READ MORE
January 2025
What Vegan Advocates Can Learn From The Social Spread Of Quitting Smoking
Many vegans have seen how their diet and lifestyle can influence or spread to those around them. This Faunalytics study looks at the concept of social contagion and what animal advocates might be able to gain from it. READ MORE
December 2024
Research And Data As Tools In Advocates’ Decision-Making: A Focus On China & Southeast Asia
This Faunalytics study uncovers both internal and external applications of research, examines why advocates do or don't incorporate research into their work, and presents a roadmap for enhancing research engagement across China, Southeast Asia, and beyond. READ MORE
November 2024
The Role Of Humanewashing In Grocery Stores: How Welfare Labels Affect Purchasing Behavior
Welfare claims are commonly found on animal product packaging. This Faunalytics original study explores how some of these claims affect purchasing behavior, as well as shoppers' understanding of these claims. READ MORE
October 2024
Bridging U.S. Conservative Values And Animal Protection
To maximize our impact, animal advocates in the U.S. need strategies for working with politicians and lawmakers on both sides of the aisle. This Faunalytics study helps us understand how to leverage conservative values to help animals. READ MORE
September 2024
Creating A More Equitable Movement: Compensation In The Farmed Animal Advocacy Sector
The farmed animal advocacy movement has professionalized and grown within the nonprofit sector over the last 50 years. This Faunalytics study benchmarks salaries for the movement. READ MORE
August 2024
Pathways To Impact: An International Study Of Advocates’ Strategies And Needs
Our survey of nearly 200 animal advocacy groups in 84 countries explores the diverse approaches taken by farmed animal advocates, focusing on how and why organizations pursue different strategies. READ MORE
May 2024
Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements
This Faunalytics study explores areas of overlap between animal and environmental advocacy and opportunities for our movements to work more closely together. READ MORE
March 2024
Research And Data As Tools In Advocates’ Decision-Making
This Faunalytics study looks at the benefits, barriers, and opportunities in animal advocates' use of research and data in their efforts. READ MORE
February 2024
Domination And Exploitation: Understanding Industry Costs For Chicken, Egg, And Fish Products In The United States, Brazil, And China
This Faunalytics study examines lesser known mechanics of animal agriculture industries, with the hope of highlighting leverage points that are thus far underused by advocates. READ MORE
September 2023
Jurors’ Reflections On The Smithfield Piglet Rescue Trial
Faunalytics analyzed juror interviews to better understand why they acquitted the DxE investigators who rescued two piglets from a Smithfield factory farm. READ MORE
August 2023
Animal Agriculture Is The Missing Piece In Climate Change Media Coverage
A research collaboration between Faunalytics and Sentient Media finds that very little media coverage of climate change focuses on animal agriculture, a major cause of the phenomenon. READ MORE
May 2023
Different Strokes For Different Folks: Comparing U.S. Groups’ Openness to Pro-Animal Actions
This Faunalytics study examines a broad range of demographics and shows how advocates working with specific groups can craft asks that are most likely to appeal to them. READ MORE
April 2023
Support For Farmed Animal Welfare Legislation In Ten Key U.S. States
This Faunalytics study looks at the level of public support or opposition to farmed animal welfare legislation in ten U.S. states where legal advocacy is underway or under consideration. READ MORE
March 2023
Bringing Back Former Vegans And Vegetarians: An Obstacle Analysis
This Faunalytics analysis looks at the obstacles faced by people who once pursued a veg*n diet, and what they would need to resume being veg*n, in their own words. READ MORE
February 2023
Reforming Animal Agriculture Subsidies: A Guide for Advocates
Animal agriculture subsidies create an uneven playing field for advocates and plant-based producers. Our study looks at successes and challenges in the fight to shift, reduce, or eliminate subsidies. READ MORE
January 2023
The Animal Agriculture Industry’s Perspective On Advocates & Cage-Free Reforms
This Faunalytics report reviews a small sample of animal agriculture trade publications to examine how the industry responds and reacts against advocacy tactics. READ MORE
January 2023
Animal Product Impact Scales: 2022 Update
From fish filets to ice cream, we have updated our impact scales to include additional nuances, better estimates, and updated statistics. READ MORE
December 2022
Local Action For Animals As A Stepping Stone To State Protections
This Faunalytics study looks at whether local laws have laid the groundwork for laws at the state level of government, and whether this is a viable avenue for creating meaningful change for animals.
READ MORE
November 2022
Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To Messaging
Our study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons. READ MORE
October 2022
Going Vegan Or Vegetarian: Barriers And Strategies On The Path To Success
The third and final report from Faunalytics’ longitudinal study of new vegans and vegetarians (veg*ns) focuses on the barriers and supports for those starting a new veg*n diet. READ MORE
September 2022
Planting Seeds: The Impact Of Diet & Different Animal Advocacy Tactics
This Faunalytics original study looks at the relative effectiveness of different advocacy tactics, and how successful each is across both the short- and long-term. READ MORE
April 2022
Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & India
This Faunalytics study takes a deep dive into attitudes towards chickens and fishes at an international level, including translated resources in Hindi, Portuguese, and Simplified Chinese. READ MORE
January 2022
Going Vegan Or Vegetarian: Motivations & Influences
The second report from Faunalytics’ longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless. READ MORE
December 2021
Growing A Community: How To Support Farmed Animal Protection In China
Members of the farmed animal protection community in China provide an overview of the landscape, bottlenecks, and potential growth areas. READ MORE
August 2021
Going Vegan Or Vegetarian: Many Paths To One Goal
Data about assisting and retaining new veg*ns is very limited. Our latest Faunalytics study looks at how we can improve our understanding and support of new veg*ns. READ MORE
June 2021
What Does 15 Years Of Wildlife Trade Data Tell Us?
In this Faunalytics analysis, we explore 15 years of legal wildlife import data for the U.S., what the numbers tell us about the nature of the industry, and what we can do to stop it. READ MORE
May 2021
Twitter Trends: #CageFree, #Vegan, #AnimalRights, and More!
In this analysis, we present a year in tweets, and look at what Twitter trends can show us about vegan diets, attitudes about animal protection, and more. READ MORE
January 2021
U.S. Beliefs About Chickens And Fish & Their Relation To Animal-Positive Behaviors
Small-bodied animals like chickens and fish are killed in massive numbers. This Faunalytics study looks at the U.S. general public's beliefs about these animals, and what those beliefs mean for advocacy. READ MORE
November 2020
A Farm Sanctuary Tour’s Effects On Intentions And Diet Change
Do sanctuary tours help influence people to go veg and stay veg? Our study and analysis, published jointly with Farm Sanctuary, finds encouraging results. READ MORE
October 2020
Animal Advocacy In The U.S. & Canada: Advocate Origins
Faunalytics’ study of animal advocacy in the U.S. and Canada included questions about how advocates got their start in the movement. This analysis provides more detail about those questions. READ MORE
August 2020
The State Of Animal Advocacy In The U.S. & Canada: Experiences & Turnover
In this Faunalytics original study, we look at the complex experiences of animal advocates in the U.S. and Canada, with an eye on how the movement can improve retention. READ MORE
July 2020
COVID-19 & Animals: What The Public Does And Doesn’t Know
This Faunalytics poll looks at COVID-19, and what the general public knows about its relationship to animals. The results show there is room for education — and backlash. READ MORE
April 2020
“Reduce” Or “Go Veg”? Effects On Meal Choice
Our study found that advocating for meat reduction led to more meatless meal purchases than advocating for vegetarianism, because so many more people were willing to try reduction. READ MORE
February 2020
The Rise Of Veg, The Fall Of Meat: A Restaurant Case Study
In this analysis, Faunalytics digs into the specifics of veg and meat orders from a campus café over the past five years and finds an encouraging upward trend. READ MORE
February 2020
Donor Segmentation: The People Who Donate To Non-Companion Animals
This Faunalytics analysis compares people who donate to non-companion animal causes (farmed animals, wild animals, etc.) against companion-animal-exclusive donors. READ MORE
December 2019
Increasing Donations Through Appeal Types, Exposure, And Donor Characteristics
Faunalytics’ experiment investigated whether messages and donor characteristics can increase donations to farmed and companion animals. READ MORE
November 2019
Advocates, Allies, Adversaries: 12 Years Of Faunalytics’ Animal Tracker
With hundreds of questions and thousands of respondents, we are proud to present our capstone analysis of the Animal Tracker survey of United States' animal attitudes. READ MORE
October 2019
Which Groups Are Least Likely To Support Animal Causes (And Which Causes Do They Support Instead)?
The animal protection movement differs from the population at large in a number of ways, and this lack of diversity could pose problems. Can insight into this be gained by looking at the other causes people support? READ MORE
October 2019
Associations Between Consumption Of Meats And Animal Product Alternatives
In this Faunalytics analysis, we look in detail at different dietary habits and how the consumption of animal product alternatives and conventional meats are related. READ MORE
July 2019
People Who Support Animal Causes: Who Gives More?
In this follow-up to Faunalytics’ study of charity donor behavior, Dr. Alison Lenton looks more closely at predictors of monetary and non-monetary support to animal charities. READ MORE
July 2019
Impact Of Corporate Commitments On Public Attitudes
In recent years, corporate lobbying efforts have played an increasing role in animal advocacy. In this original Faunalytics study, we investigated their effect on public opinion. READ MORE
May 2019
Who Are The Vegetarians?: Part 2
Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE
April 2019
The People Who Support Animal Causes: Descriptive Results
Faunalytics conducted an in-depth study about the people who support animal causes, including what they do, what they like, and who they are. Learn all about your target audience! READ MORE
February 2019
What To Call Plant-Based Meat Alternatives: A Labeling Study
Faunalytics was funded to conduct a three-phase research project investigating different names for meat alternatives. The results may surprise you! READ MORE
January 2019
Pork Or Pig? Beef Or Cow? Implications For Advocacy And Research
Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. READ MORE
November 2018
Giving To Animals: New Data On Who And How
The preferences and attitudes of people who donate to animal causes are explored in Faunalytics’ reanalysis of data provided by the Blackbaud Institute and Edge Research. READ MORE
November 2018
Global Animal Slaughter Statistics And Charts: 2018
Worldwide, more than 70 billion land animals are killed for food every year. Our series of charts based on United Nations data shows the trends by type of animal. READ MORE
October 2018
Attitudes Toward Farmed Animals In The BRIC Countries
Key findings of Faunalytics’ five-country survey on farmed animal welfare, including results from China, India, Brazil, Russia, and the U.S. READ MORE
September 2018
How Much Will Consumers Pay For Clean Meat?
Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts. READ MORE
August 2018
Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study
Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address "the naturalness concern." READ MORE
August 2018
Who Are The Vegetarians?
A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MORE
June 2018
How Does Video Outreach Impact Pork Consumption?
A study conducted by Faunalytics and Animal Equality supports the effectiveness of AE’s video outreach for reducing consumption and shifting attitudes. READ MORE
February 2018
A Summary Of Faunalytics’ Study Of Current And Former Vegetarians And Vegans
Our landmark study of lapsed and current vegetarians/vegans is an essential resource for animal advocates. Here we've compiled all of the related reports and resources in one place. READ MORE
February 2016
Advocating Meat Reduction And Vegetarianism To US Adults
Overall meat consumption has remained stable in the past years, but those who have been making changes are significantly more likely to reduce their consumption rather than increase. READ MORE
August 2007
Communicating With U.S. Legislators: What Has The Greatest Impact?
Directing advocacy efforts towards state legislators is key to achieving policy change. However, because of the volume of communication they receive, it’s crucial to cut through the noise to ensure that animal issues make it onto their agenda. READ MORE
December 2004
