A new study looks at the effectiveness of communicating the climate impact of meat consumption through values-based messaging. READ MORE
A study from Germany corroborates findings from other studies that meat-centered diets have the largest carbon footprint of various different diets. READ MORE
Most people support a variety of animal advocacy tactics, with very strong support for anti-cruelty investigations but mixed opinions about protests. READ MORE
This month's Faunalytics Index provides facts about animal slaughter, companion animal issues, undiscovered species, and more.
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Belief in the importance of humane education is very strong but has gone up and down over the past 10 years. Here's the latest data. READ MORE
A study from Belgium looks at the differing attitudes between vegetarians and meat-eaters with an eye on making advocacy more effective. READ MORE
How many people have adopted an animal, signed a petition for animals, or voted for an animal-friendly candidate? We have the answers. READ MORE
The latest Animal Tracker results show behavior moving in a positive direction, but the changes are modest. What actions did people take in the past year? READ MORE
Preliminary research shows that appeals for protecting farmed animals may encourage attitudes that increase the potential for wild animal suffering. READ MORE
