Effective Advocacy Archives

The Effect Of Social Norms On Meat Consumption

Posted on June 14, 2018

A series of studies demonstrates that information about an upward trend in the number of people who limit their meat consumption decreases interest in eating meat and increased orders for meatless meals. READ MORE

Animal Tracker 2018: Favorability of Animal Protection

Posted on June 13, 2018

Our analysis of the 2018 Faunalytics Animal Tracker continues: in this blog, we focus on the question that gauges the opinion of U.S. adults about various social causes, including "animal protection." READ MORE

Faunalytics Index – June 2018

Posted on June 6, 2018

Our Faunalytics Index for June 2018 looks at various environmental effects of consuming animal products, cats and vet visits, wildlife management agencies, and much more. READ MORE

What Can British Anti-Slavery Teach Us About Animal Advocacy...

Posted on June 5, 2018

A unique study focuses on lessons that animal advocates can learn from the British Anti-slavery Movement, to help make their own efforts to end animal farming as effective as possible. READ MORE

Eco-Friendliness And Masculinity: Is There A ‘Green-Fe...

Posted on May 31, 2018

Men’s willingness to engage in "green behaviors" may be influenced by threatening or affirming their masculinity, as well as by using "masculine" rather than "conventional" green branding. READ MORE

Animal Tracker 2018: Methods & Overview

Posted on May 30, 2018

Results from the 2018 Faunalytics Animal Tracker are in! This blog provides a summary, background, and methodology and explores the most relevant results for animal advocates. READ MORE

Marketing Animal-Friendly Products: A Framework

Posted on May 25, 2018

Companies selling animal-friendly products need to be aware of the impact of their overall strategy. To gain consumer trust, they may need to collaborate with media, animal interest groups, and more. READ MORE

No Label: Identity In A Time Of Transition

Posted on May 23, 2018

Faunalytics’ research director Jo Anderson reflects on identity changes during the transition from vegetarian to vegan, through a personal and psychological lens. READ MORE

Perfect Vs. Good: Is An All-Or-Nothing Approach Effective Fo...

Posted on May 18, 2018

Research shows that a reduced-meat diet has the highest prevalence rate among U.S. adults, and could be the driver for the greatest number of meat-free meals eaten each week. READ MORE

The Effect Of Social Norms On Meat Consumption

Faunalytics Index – June 2018

Perfect Vs. Good: Is An All-Or-Nothing Approach Effective Fo...

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