Promoting Meat-Free Meals Through Default Menus
Posted on July 17, 2018
Giving restaurant-goers menus where veg items are mixed in with the full menu (rather than their own section) can increase consumption of meat-free food. READ MORE
Faunalytics Index – July 2018
Posted on July 4, 2018
Our Faunalytics Index for July 2018 looks at the favorability and credibility of animal protection, the survival of manatees, and much more. READ MORE
Animal Tracker 2018: Credibility of Sources
Posted on June 27, 2018
If you're working to change hearts and minds about animal welfare, it’s critical to know that the messenger, not just the message, matters. READ MORE
Can Indulgent Language Make Us Want To Eat Our Vegetables?
Posted on June 26, 2018
Research reveals a potentially robust, applicable strategy for increasing vegetable consumption in adults: using the same indulgent, exciting, and delicious descriptors as more popular, albeit less healthy, foods. READ MORE
Who Are The Vegetarians?
Posted on June 20, 2018
A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MORE
The Effect Of Social Norms On Meat Consumption
Posted on June 14, 2018
A series of studies demonstrates that information about an upward trend in the number of people who limit their meat consumption decreases interest in eating meat and increased orders for meatless meals. READ MORE
Cultured Meat Burgers Vs. Veggie Burgers Vs. Beef Burgers
Posted on June 8, 2018
In a hypothetical scenario with equal pricing, 65% of consumers would purchase a beef burger, 21% would purchase a plant-based burger, 11% would purchase a cultured meat burger, and 4% would make no purchase. READ MORE
Faunalytics Index – June 2018
Posted on June 6, 2018
Our Faunalytics Index for June 2018 looks at various environmental effects of consuming animal products, cats and vet visits, wildlife management agencies, and much more. READ MORE
Marketing Animal-Friendly Products: A Framework
Posted on May 25, 2018
Companies selling animal-friendly products need to be aware of the impact of their overall strategy. To gain consumer trust, they may need to collaborate with media, animal interest groups, and more. READ MORE
