Do Pro-Animal Attitudes Predict Animal-Friendly Behavior?
Posted on July 18, 2018
Making our message accesible in every way is crucial, because people who never encounter the message are people who cannot be persuaded. READ MORE
Animal Tracker 2018: Importance of Animal Protection
Posted on July 11, 2018
In 2018, at least 75% or more of U.S. adults said that the welfare and protection of animals is “very” or “somewhat” important in every issue area. READ MORE
Faunalytics Index – July 2018
Posted on July 4, 2018
Our Faunalytics Index for July 2018 looks at the favorability and credibility of animal protection, the survival of manatees, and much more. READ MORE
Animal Tracker 2018: Credibility of Sources
Posted on June 27, 2018
If you're working to change hearts and minds about animal welfare, it’s critical to know that the messenger, not just the message, matters. READ MORE
Can Indulgent Language Make Us Want To Eat Our Vegetables?
Posted on June 26, 2018
Research reveals a potentially robust, applicable strategy for increasing vegetable consumption in adults: using the same indulgent, exciting, and delicious descriptors as more popular, albeit less healthy, foods. READ MORE
Using Psychological Tactics To Increase Donations To Animal ...
Posted on June 21, 2018
An online experiment found that people will donate more to conservation appeals featuring flagship species. READ MORE
What Can British Anti-Slavery Teach Us About Animal Advocacy...
Posted on June 5, 2018
A unique study focuses on lessons that animal advocates can learn from the British Anti-slavery Movement, to help make their own efforts to end animal farming as effective as possible. READ MORE
Animal Tracker 2018: Methods & Overview
Posted on May 30, 2018
Results from the 2018 Faunalytics Animal Tracker are in! This blog provides a summary, background, and methodology and explores the most relevant results for animal advocates. READ MORE
Marketing Animal-Friendly Products: A Framework
Posted on May 25, 2018
Companies selling animal-friendly products need to be aware of the impact of their overall strategy. To gain consumer trust, they may need to collaborate with media, animal interest groups, and more. READ MORE
