Do Pro-Animal Attitudes Predict Animal-Friendly Behavior?
Posted on July 18, 2018
Making our message accesible in every way is crucial, because people who never encounter the message are people who cannot be persuaded. READ MORE
Promoting Meat-Free Meals Through Default Menus
Posted on July 17, 2018
Giving restaurant-goers menus where veg items are mixed in with the full menu (rather than their own section) can increase consumption of meat-free food. READ MORE
Animal Tracker 2018: Importance of Animal Protection
Posted on July 11, 2018
In 2018, at least 75% or more of U.S. adults said that the welfare and protection of animals is “very” or “somewhat” important in every issue area. READ MORE
Gender, Meat-Eating, And Cognitive Dissonance
Posted on July 5, 2018
Research on cognitive dissonance surrounding meat consumption finds that, when exposed to information about how animals are raised and killed, women have less attachment to meat than men. READ MORE
Clean Meat: Exploring The Pros And Cons
Posted on July 3, 2018
Clean meat is a promising new technology that could revolutionize how people consume animal products. However, it may have potential unintended consequences. This paper looks at the pros and cons. READ MORE
Can Indulgent Language Make Us Want To Eat Our Vegetables?
Posted on June 26, 2018
Research reveals a potentially robust, applicable strategy for increasing vegetable consumption in adults: using the same indulgent, exciting, and delicious descriptors as more popular, albeit less healthy, foods. READ MORE
Using Psychological Tactics To Increase Donations To Animal ...
Posted on June 21, 2018
An online experiment found that people will donate more to conservation appeals featuring flagship species. READ MORE
Who Are The Vegetarians?
Posted on June 20, 2018
A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MORE
The Effect Of Social Norms On Meat Consumption
Posted on June 14, 2018
A series of studies demonstrates that information about an upward trend in the number of people who limit their meat consumption decreases interest in eating meat and increased orders for meatless meals. READ MORE
