When it comes to marketing, this study finds that it's important to explain clean meat in a nontechnical way that emphasizes the final product, not the production method. READ MORE
Our Faunalytics Index for October 2018 looks at ecotourism, free-roaming and feral cats, nudges towards less meat consumption, and much more. READ MORE
New study provides experimental evidence for how different messages about biodiversity affect donations and emotional response. READ MORE
Faunalytics tested whether referring to meat by the animal it came from would have an immediate effect on attitudes or reported consumption. READ MORE
Mammal biodiversity will take millions of years to recover and our best chance at speeding the process up is prioritized conservation. READ MORE
"Collectivists" and "individualists," who tend to care more about social and environmental justice, account for 29% of the total market and thus have significant purchasing power. READ MORE
A combination of strategies can deliver the best results in reducing meat demand and consumption, in the interest of animals, the environment and public health. READ MORE
The preferences and attitudes of people who donate to animal causes are explored in Faunalytics’ reanalysis of data provided by the Blackbaud Institute and Edge Research. READ MORE
National parks and nature preserves bring in money to help pay for conservation efforts, but human trafffic also causes disturbance and harm to local wildlife. For some species, ecotourism can [...] READ MORE
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