Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE
The more capable people are of taking a moment to reflect on their actions, the more likely they are to have a sense of meaning in life and to react [...] READ MORE
The Diet, Dishes, and Dish Ingredients (DDDI) framework can help to provide a path forward to reduce meat consumption in incremental ways. READ MORE
Restaurants and food companies should present veg*n food with indulgent, experiential language, rather than health-conscious, virtuous, or basic names. READ MORE
Today marks the release of our Companion Animal Fundamentals! This blog gives you an overview of what you can find inside, and outlines what we left out and where you [...] READ MORE
This study identifies socio-psychological forces that drive behavioral change, and suggests ways to tailor advocacy to encourage individuals to reduce their meat consumption. READ MORE
In groups of both U.S. and Indian respondents, eating more sushi was associated with greater support for insect consumption. READ MORE
Researchers find a growing interest in plant-based eating, and an interest in meat reduction, among many Canadian consumers. READ MORE
Researchers find plant-based eating could protect endurance athletes' cardiac health and improve their sports performance. READ MORE
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