The Shelter Pet Project – Pet Adoption Topline Research

This presentation from The Shelter Pet Project illustrates the step-by-step process of analyzing the problem of pet overpopulation, setting a goal (more adoption from shelters instead of breeders), identifying a target audience, and determining the best way to reach them with the message. Research is applied at each step, and provides many valuable insights (such as differences between dog and cat guardians, regional differences, and the qualities potential adopters associate with shelter animals vs. animals from breeders), as well as guiding goals and strategies.