Pet Adoption & Spay/Neuter: Understanding Public Perceptions by the Numbers
This report details findings from a follow-up study commissioned by PetSmart Charities on the level of public awareness and understanding of adoption and spay/neuter issues as well as the public’s motivations for, and barriers to, using adoption and spay/neuter services, comparing findings to those of the original study.
[Abstract excerpted from original source.]
“In early 2009, PetSmart Charities commissioned Ipsos Marketing to conduct an attitude, usage and barriers research study in order to understand and quantify current awareness and perceptions of both pet adoptions and spaying/neutering of pets, as well as to understand current barriers to using adoption and spay/neuter programs. PetSmart Charities commissioned Ipsos Marketing to repeat the 2009 research study in late 2011 to determine how attitudes and perceptions of these two topics have changed since the initial study was conducted.”
The link below will begin an automatic download of a PDF of this study.