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Research Adds Weight To Meat-Free Strategy

Summary By: | Published: July 26, 2012
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35% of Britain has reduced their meat consumption, causing major food suppliers to start increasing their product descriptions with labels such as “not just for vegetarians”.

According to the 2007 report, “Vegetarian Foods,” 35% of British respondents have reduced their meat consumption. In consequence, major suppliers have responded with product descriptions targeted at a range of issue-conscious consumers, including vegetarian, kosher, halal, non-GM, gluten-free, and allergy-free. Products are positioned as “suitable for vegetarians” and “not just for vegetarians.”

35% of British respondents have reduced their meat consumption (meat reducers), which has affected food suppliers. In response, some major suppliers now cater to consumer dietary diversity with product labels such as “vegetarian,” “kosher,” “halal,” “non-GM,” and “gluten-free.”

UK-based market research company Key Note points out that “products are now being marketed accordingly, with labels that describe the items as ‘suitable for vegetarians’ or ‘not just for vegetarians.'”

This report identifies some possible reasons for meat reduction, including food scares (more important for women and those over age 35), and the trend toward healthier eating (27% of respondents consider a vegetarian diet to be more healthy than a non-vegetarian diet).

External Link:
http://www.foodnavigator.com/news/ng.asp?n=79621-key-no...
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Citations:

FoodNavigator.com, Key Note, 2007 International

Tags:

Other Topics Behavior Change English Human Health Meat / Animal Product Consumption Meat / Animal Product Reduction Humans

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