U.S. Consumers Only Somewhat Concerned About Safety Of Food Supply
This consumer survey, conducted in the first half of 2012, evaluates how concerned U.S. adults are with food safety. The survey finds that while there are temporary spikes in levels of concern when there are food safety issues in the news, concern generally remains stable. Most U.S. consumers (60%) are somewhat or slightly concerned with food safety, 15% are not at all concerned and 25% are very concerned.
From Press Release:
“Even with frequent food safety outbreaks and recalls, concern levels about the safety of the U.S. food supply remain relatively constant with temporary spikes when news of an outbreak occurs, according to The NPD Group, a leading market research firm. NPD’s Food Safety Monitor, which continually tracks consumer awareness and concern about food safety issues, shows that for the period from January through August 2012, on average, 60 percent of U.S. consumers were somewhat or slightly concerned about the safety of the U.S. food supply, 25 percent were extremely or very concerned, and 15 percent not concerned at all. The food safety concern levels in 2012 are on par with previous years.”