Consumers in the United Kingdom are against genetically modified (GM) foods, says a survey by Friends of the Earth and GM Freeze. Two-thirds of people in the U.K. want GM crops to be kept out of the food chain; less than 40% were aware that GM enters the food chain via animal feed used in British factory farms.

Survey results also revealed that while there is currently no requirement for retailers to identify animal products from GM feeds, 89% of consumers would like products to be labeled as such; 72% would pay extra for non-GM foods. In addition, 66% of U.K. consumers indicated that they would like to buy meat and dairy products from animals fed a non-GM diet.