In the Cincinnati area, 54 respondents at a shopping mall were polled about fur.  75% said it would “bother” them to know that “animals were trapped or were killed by neck-breaking, electrocution and suffocation for fur coats.” This compares to the national measure of 79.7%.

27.8% of Cincinnati shoppers also were so concerned with how animals are killed for fur that they would consider boycotting stores selling fur, while 5.7% would be upset if stores stopped carrying fur.

The national level measures were generated by polling 429 adult shoppers in total in the areas of Boston, Philadelphia, Dallas, Cincinnati, Syracuse, Charlotte, Bloomington/Indianapolis, and San Francisco/Santa Rosa.

13.5% of the total wear fur, and 86.5% do not.  5.  Of those who did not own a fur coat and who were not interested in buying one, 84.7% (nationally) and 77.3% (in Cincinnati) said they were bothered by the way the animals are killed for fur.

Nationally, 55.4% also said they might not buy it when informed of how the animals died.

These survey results contradict claims by the Federated Department Stores, who claimed they must continue to sell fur or lose customers.

98.1% of those polled nationally said they would continue to shop at stores even if they stopped carrying furs, and only 1.9% nationally said they would consider not shopping at a store if animal furs were not sold.