Californians More Likely Than Kansans To Change Purchasing Habits
A Kansas State University study finds California consumers appear more likely than Kansans to change purchasing habits in the face of concerns regarding foodborne illnesses.
Based on a hypothetical case of avian influenza in Montana, 70% of Wichita, Kansas residents said their chicken consumption would not change, compared with 50% of Los Angeles residents. Moreover, 14% of Los Angeles residents said they would stop consuming poultry altogether, compared with only 7% of Wichita residents.
This survey also showed that Wichita respondents prefer to buy less expensive meats from animals treated with antibiotics, but Los Angeles respondents preferred antibiotic-free meats at a higher price. This is partly due to the relative socioeconomic circumstances of people living in Wichita and Los Angeles.