Nearly 90 Percent Of Shoppers Compare Meat Prices Before Purchasing
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For shoppers, in-store sales have the highest impact on the quantity of meat that they purchase.
Summarizes the key findings of a meat shopping study to be presented at an upcoming conference.
In-store sales promotions and signs have the highest impact on the quantity of meat purchased.
More than one third of shoppers compare meat prices prior to shopping and half compare prices of different meats and poultry within the same store.
More than one half of shoppers keep ready to heat products at home.
One fifth of shoppers feel that better customer service would result in increased meat purchases.
Citations:
Unknown, American Meat Institute, Food Marketing Institute, 2007 United States (National)
