The successful implementation and spread of emerging technologies is strongly tied to consumer acceptance, and the food sector is no different. As cellular agriculture technology gets closer to becoming a reality, the industry will want to engage with the general public to understand their concerns and questions about this new array of products. The use of nanotechnology in food is another technology that will raise questions and concerns.

Currently, very little is known about consumer attitudes towards food-related nanotech. The authors note that the use of nanotechnology in agriculture “may not automatically be rejected by the public.” This is especially true if the technology is applied in ways that are seen as beneficial to society, the environment, and even animal welfare. At the same time, some consumers may perceive a new technology to be dangerous or risky – especially if they’ve been exposed to it unknowingly – which could change opinions.

The researchers here conducted a literature review and found several key forces at play in the debate over nanotechnology in agriculture. These include a (current) lack of debate about it and a seemingly deep ambivalence about its use. More than anything, the researchers found that “societal inclusivity” is a key aspect of bringing new technologies to market. Drawing lessons from the introduction of GMO foods into the market, the authors note that “ethical issues and concerns cannot be ignored in policy development.” Public stakeholders need to be involved in every stage of the process for a new technology to become widely accepted.

The above conclusions are general, but may have some insight for animal advocates. Technology itself can be positive or negative for animals. In the case of food technology, cellular agriculture holds huge promise for reducing the suffering of farmed animals. The benefits of nanotechnology are less clear, but may also be substantial. To the extent possible, animal advocates should persistently urge agriculture companies to introduce technologies that help animals and avoid those that cause additional suffering.