Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Feb 13 2018 | Mona Zahir

Public Opinion On Animal Farming Shows Half In U.S. Want An End To Slaughterhouses

49% of US adults support a ban on factory farming and 47% support a ban on slaughterhouses. Are the results what they seem? READ MORE

Feb 9 2018 | Linda Tyler

The Effectiveness Of TNR: Looking At One Iconic Case

Looking at an 'iconic' case study of Trap-Neuter-Return reveals that we still need a broad adoption of systematic data collection and consistent assessment, but the results are very promising. READ MORE

Feb 7 2018 | Jo Anderson

Lessons Learned From Our Study With Animal Equality

In this blog post, we reflect on four key lessons learned from conducting a large-scale field study with Animal Equality. READ MORE

Feb 7 2018 | Jo Anderson

How Does Video Outreach Impact Pork Consumption?

A study conducted by Faunalytics and Animal Equality supports the effectiveness of AE’s video outreach for reducing consumption and shifting attitudes. READ MORE

Feb 5 2018 | Nick Pendergrast

Are Grassroots Organizations Essential To Promoting Veganism?

Veganism is increasingly being promoted by larger organizations, but those encouraging veganism may have to rely on more grassroots forms of organization. READ MORE

Feb 1 2018 | karol orzechowski

Shelter Animal Adoption Research: A 2015 Review

A massive 2015 review from the Ad Council takes a look at the state of the union of shelter animal adoption, with special attention to people's attitudes. READ MORE

Jan 31 2018 | karol orzechowski

Want To Tackle Food Waste And Help Animals? Start Here

Waste is a major issue plaguing virtually every level of our food system. We look at the scope of the problem and why it matters for animal advocates. READ MORE

Jan 30 2018 | Jo Anderson

A New, Validated Measure Of Speciesism

A series of studies validate a new measure of speciesism, and show how it relates to other prejudices, empathy, open-mindedness, and pro-animal behavior. READ MORE

Jan 29 2018 | Ditte Hillebrand

A Decade Of Fighting Factory Farms: A Review From HSUS

A review penned by HSUS looks at the evolution of societal expectations regarding animals and wave of progress that may be drive by advocacy. READ MORE

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