Shoppers Support For Local Meat
Various purchasing factors are more important with respect to “meat” than “food”.
Although previous studies showed that only 11% of consumers considered the country of origin of their food to be important, when the wording was changed to “meat,” this study showed that 30% of consumers considered the country of origin to be among the top 5 most important factors to their buying decision.
Visual appearance of “food” was a buying factor considered by 37% of consumers, while visual appearance of “meat” was important for a larger 58% of consumers.
Earlier study originated from 2005 IGD research; latter study was by the English Beef and Lamb Executive and British Pig Executive in July/August 2006.
Citations:
Cattlesite News Desk, IGD, EBLEX, BPEX, 2007 International

