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RSPCA: Shoppers Shun Higher Welfare Sandwiches

Summary By: | Published: July 20, 2012
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51% of British consumers consider animal welfare important but when they purchase sandwiches only 11% consider animal welfare important.

A YouGov survey on behalf of the Royal Society for Prevention of Cruelty to Animals (RSPCA) finds that during lunchtime, British consumers consider cost above animal welfare when they purchase sandwiches.

According to the findings of this survey, 51% of U.K. adults consider animal welfare to be important when making food purchases, though this number fell to 11% when shopping for sandwiches. During lunchtime, consumers ranked other factors as more important, including cost (60%), flavor (52%), and appearance (39%). Sandwich decisions are made in haste; 64% of respondents said they purchase sandwiches “on the go.”

In other findings, 74% of respondents make sandwiches at home at least once a week to save money. Full time students (16%) are the most ethically conscious lunchtime consumers, versus workers (11%) and retirees (9%).

Higher welfare sandwiches are more commonly made at home because it is easier to obtain ingredients from higher welfare sources; 69% of U.K. consumers make sandwiches at home at least once a week.

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Citations:

YouGov, RSPCA, 2011 International

Tags:

Animals Used for Food Attitudes English Factory Farming “Humane” Farming Farm Animals

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