Public Opinion Of Pork Industry Getting Better
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This study examined consumer attitudes and knowledge on the pork industry's safety, animal welfare and environmental impact.
The Ipsos Reid study measured consumer knowledge of the pork industry in addition to public opinion about food safety, animal welfare, and environmental impact.
Non-farming Canadians are confident about pork industry with positive opinions climbing from 49% in 1999 to 59% in 2004.
Food safety – Preeminent concern among consumers, but perceived to be generally safe, with 9 out of 10 consumers feeling safe or very safe.
Animal welfare – 51% felt that hogs were somewhat to very well treated, with the number rating them very well increasing from 12 to 14% from 2002 to 2004.
Environmental impact – 53% consider hog farming to be environmentally unfriendly.
Citations:
Ipsos Reid, Alberta Pork, 2006 International
