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Pork Checkoff Studies Niche Pork Buying Patterns

Summary By: | Published: November 21, 2008
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When consumers buy pork products, they favour healthfulness, quality and flavour.

A study of consumer buying habits found that healthfulness, quality, and flavor or taste are among the factors that most influence buyers of niche pork products.

Nearly two-thirds of consumers (63%) buy niche pork products at conventional grocery stores, while 53% buy them at farmers markets or food coops, 37% buy direct from local farmers, and 33% purchase from a specialty food store. The most important reasons given for buying niche pork products include healthfulness (25%), quality (14%), and flavor/taste (14%).

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Citations:

Pork Checkoff, Pork Checkoff, 2008 United States (National)

Tags:

Animals Used for Food Attitudes Behavior Change English Factory Farming Human Health Meat / Animal Product Consumption Pigs

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