Faunalytics.org makes use of JavaScript to operate fully, but Javascript is disabled in your browser

PETA’s Rhetoric Of Agitation: Identification As The Basis For Animal Rights

Summary By: | Published: July 19, 2007
Estimated Reading Time: < 1 minute
FavoriteLoadingSave to My Library
ABSTRACT ONLY Only an abstract of this article is available
EXTERNAL STUDY This is a summary of an external study
The literature used by People for the Ethical Treatment of Animals (PETA) to maintain its membership was examined from a rhetorical perspective.

Original abstract:

“The literature used by People for the Ethical Treatment of Animals (PETA) to maintain its membership committed to the cause of animal rights was examined from a rhetorical perspective. Cheney’s (1983) qualitative typology to study the prose utilized by organizations in their internal communication served to determine the strategies and tactics used by PETA. Ultimately, Bowers, Ochs, and Jensen’s (1993) model to study the rhetoric of agitation and control served to determine what might be the future of PETA as a social movement organization.”

External Link:
https://www.researchgate.net/publication/254725169_PETA...
Faunalytics
Meet the Author:
Faunalytics is a nonprofit research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.

Citations:

Mary-Angie Salva-Ramirez, Wayne State University, 1997

Tags:

Effective Advocacy Other Topics Education English Evaluation Social Movements Strategies Tactics Humans

Related Posts

charcuterie board

Meatsplaining: A Name for Animal Ag Rhetoric

Guest blogger Jason Hannan outlines the concept of meatsplaining to help equip students, scholars, and advocates with new terminology and tools for making sense of meat industry rhetoric.

In the Spotlight
stop sign with sticker that adds the words "eating animals"

Abolitionist Animal Rights: Critical Comparisons and Challenges Within the Animal Rights Movement

This article describes the goals and positions of the abolitionist segment of the animal protection movement as well as its current state, challenges, and future prospects.

In the Spotlight
vegan stickers that say "Meat= Dead animals"

Framing Animal Rights In The “Go Veg” Campaigns Of U.S. Animal Rights Organizations

Five major animal protection groups claim to be concerned with animal rights, but in outreach they promoted “animal welfare.”

In the Spotlight
person at an animal rights event, holding a sign that says "STOP FACTORY FARMING"

Abolition Then and Now: Tactical Comparisons Human Rights Nonhuman Animal Rights

This essay discusses organizing, tactics, and goal attainment of the anti-slavery movement, with an eye to how these can inform the work of the animal protection movement.

In the Spotlight
stop eating animals sign

The Animal Rights Movement: History And Facts About Animal Rights

This blog explores the history of the animal rights movement, and looks at why animal rights are an important aspect of social justice.

In the Spotlight

The Role Of Professionalization Regarding Female Exploitation In The Animal Rights Movement

This article explores the objectification of women in the animal protection movement, critiquing PETA and others for exploiting female sexuality.

In the Spotlight

The Death Of Animal Rights

The modern animal rights movement has grown increasingly visible and has started to build a solid resource base. But are animals any better off?

In the Spotlight
people seated in rows attending conference presentation

Animal Agriculture Alliance Report: Animal Rights 2013 National Conference

This report summarizes a large portion of the 2013 Animal Rights Conference presentations.

In the Spotlight

Photographs And Animal Identification: The Promise Of Sloop

A new database called Sloop could facilitate the creation of a "community-based individual identification system for conservation planning."

In the Spotlight
large animal activist march

The Animal Rights Challenge, By Kim Stallwood (Part 1)

This is the first part of five, where Kim Stallwood (The Grumpy Vegan) discusses effective advocacy in animal rights. In the following he discusses “moral shock” and how animal advocacy needs to move from a fringe idea to a mainstream issue.

In the Spotlight
woman sitting and staring at water

Resonance Of Moral Shocks In Abolitionist Animal Rights Advocacy

Results of a literature review indicate that the effectiveness of graphic depictions of suffering is still up for debate and is likely influenced by a number of complicating factors.

In the Spotlight
beagle-playing

Learning From A Landmark Animal Rights Campaign

This report explored the Stop Huntingdon Animal Cruelty campaign, including what today’s animal advocates can learn from it.

In the Spotlight
Faunalytics uses cookies to provide necessary site functionality and to help us understand how you use our website. By continuing to use this site, you agree to our privacy policy.
I Agree
meerkat-emails.jpg

Don’t Miss a Thing

Faunalytics delivers the latest and most important information directly to your inbox. Choose what topics you want to see and how often you get our emails, and you can unsubscribe anytime.