Poll Says Americans Don’t Fret BSE
Evaluates the public’s concern about bovine spongiform encephalopathy (BSE, or “mad cow” disease) relative to other possible illnesses and diseases. Also evaluates changes in consumer behaviors, including eating/ordering beef, as a result of the discovery of BSE in the United States in late 2003.
Less than 18% of Americans are worried that they or someone they know will become ill from beef infected with bovine spongiform Encephalopathy (BSE).
Less than 70% are worried about catching the flu.
Subsequent to the December 23rd announcement that a single cow was infected with BSE, 16% of respondents said they or a family member have stopped ordering beef at restaurants and 14% have stopped purchasing beef at the store.
27% mistakenly believe that mad cow disease has been diagnosed among people in the U.S.
82% are only somewhat or not confident at all in the government’s meat inspection program and it’s ability to protect the public from the disease.