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Metro New York City Opinion Survey

Summary By: | Published: August 4, 2012
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Examines opinions regarding buying and wearing garments made entirely of and trimmed with fur, as well as agreement or disagreement with positioning statements related to fur.

This was a follow-up survey to The Fund for Animal’s 2003/2004 anti-fur advertising campaign in New York City.

This survey was conducted to measure response of an anti-fur campaign sponsored by the Fund for Animals.

21% have heard about the fur debate in the last 6 months, which is an increase from a survey taken the previous year.

Older women (40-50), those with college degrees, and wealthier women were less likely to have heard about the fur issue.

Advertising awareness of the issue increased significantly as 32% of women had some familiarity with the campaign over the last 6 months., which is an increase of 8% of the previous July.

41% noted exposure to messages via television, while 21% were most familiar with print ads.  Outdoor signs were noticed by 14% and radio was a source of exposure to 4%.

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Citations:

Hill Research Consultants, Humane Research Council, The Fund for Animals, 2003 United States (Regional)

Tags:

Effective Advocacy Other Topics Wild Animals Attitudes Behavior Change English Fur Psychology Tactics Humans

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