Vegetarian Resource Group Conclusion From Gallup Poll
Frequency of consumption of various meat and dairy products, including differences by age, gender, ethnic group, and geographical location.
Based on a 1991 Gallup Poll and a 1994 Land O’ Lakes study, VRG estimates that 20-30% of consumers are good candidates for natural or vegetarian foods.
In 1994 and 1997 VRG polls show that the number of vegetarians is about 1% and one third to one half of these vegetarians are vegans.
5% of population does not eat meat, 2% do not eat poultry, and 4% do not eat seafood.
http://www.vrg.org/journal/vj97sep/979poll.htm
