How Often Do Americans Eat Vegetarian Meals?
This article reports the results of a 2012 poll—conducted by Harris Interactive and commissioned by The Vegetarian Resource Group—that identifies the proportion of vegetarians and vegans in the U.S., as well as their demographic characteristics. The frequency with which U.S. adults consume vegetarian meals is also presented. The findings show that 4% of the adult population is vegan or vegetarian (roughly 9 million individuals) and nearly half of adults in the U.S. eat at least one vegetarian meal per week.[Abstract excerpted from original source.]
“For years, food companies, marketers, researchers, students, and media have been asking The Vegetarian Resource Group about the number of vegetarians and vegans. To help answer this question again, VRG commissioned Harris Interactive® to conduct a nationally representative telephone poll of 2,030 adults aged 18 years and over.”