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Consumer Liking And Willingness To Pay For High Welfare Animal-Based Products

Summary By: | Published: August 16, 2010
Estimated Reading Time: < 1 minute
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ABSTRACT ONLY Only an abstract of this article is available
EXTERNAL STUDY This is a summary of an external study
Effective labelling on animal-based products can increase both the demand for, and welfare of, farm animals.

Consumers tend to rely on extrinsic cues including process characteristics, or the way animals are raised, to formulate opinions about animal-based food products. This study shows that if expectations about animal welfare are “negatively disconfirmed,” consumers will be more willing to pay for higher welfare products.

The combination of effective labeling on animal-based products and reliable animal welfare monitoring may help meet the increased demand for animal welfare friendly products and sustain the welfare of animals at the same time.

External Link:
http://www.sciencedirect.com/science?_ob=ArticleURL&_ud...
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Citations:

Fabio Napolitano, Antonio Girolami, Ada Braghieri, Universita della Basilicata, 2010 International

Tags:

Animals Used for Food Attitudes Behavior Change Education English Factory Farming Tactics “Humane” Farming Farm Animals

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