Consumer Liking And Willingness To Pay For High Welfare Animal-Based Products
Summary By: Faunalytics | Published: August 16, 2010
Estimated Reading Time: < 1 minute
Effective labelling on animal-based products can increase both the demand for, and welfare of, farm animals.
Consumers tend to rely on extrinsic cues including process characteristics, or the way animals are raised, to formulate opinions about animal-based food products. This study shows that if expectations about animal welfare are “negatively disconfirmed,” consumers will be more willing to pay for higher welfare products.
The combination of effective labeling on animal-based products and reliable animal welfare monitoring may help meet the increased demand for animal welfare friendly products and sustain the welfare of animals at the same time.
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Faunalytics is a nonprofit research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.
Citations:
Fabio Napolitano, Antonio Girolami, Ada Braghieri, Universita della Basilicata, 2010 International
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