World Meat Market To Grow By 40%
Experts at the 2010 VIV Europe conference predict the world meat market will grow by nearly 40% in the next 10-20 years due to population and income growth.
Experts predict growth in the worldwide meat market as more people pass the income threshold of $2 per day, the level at which researchers believe a predominantly vegetarian diet begins shifting to include meat. The largest growth is expected in the poultry sector, as consumption of pork stabilizes and beef consumption declines.
Of the predicted 40% growth worldwide, 70% is anticipated to come from consumers in Asia; the increased demand will be driven by supply from the Americas due to limited internal feedstuff production in Asia. Meat consumption will likely focus on quality, which will eventually increase costs due to welfare “obligations.”