Veal accounts for 0.1% of the meat purchased in Britain, though its presence is becoming more prevalent on menus and supermarkets as these establishments are banning imported veal and promoting “ethical” veal raised locally in the U.K.

Veal accounts for just 0.1% of the meat bought in Britain and fewer than one in 100 households buy and eat it, according to the English Beef and Lamb Executive. This is mainly down due to images of baby calves packed into crates and being exported to mainland Europe.

However, “ethical” veal is reappearing on menus and in supermarkets. Calves reared for veal in the U.K. are legally required to have bedding, more space and a better diet. Conditions meet the welfare standards of both Compassion in World Farming (CIWF) and the RSPCA.

The farming industry and animal welfare groups say that buying British-reared veal is a way of stopping hundreds of thousands of unwanted calves being slaughtered at birth or exported to veal farms in mainland Europe.