Different ways of framing plant-based products can provoke different mental associations. This study looks at three different framings, and the further concepts and ideas they invoke. READ MORE
Restaurants and food companies should present veg*n food with indulgent, experiential language, rather than health-conscious, virtuous, or basic names. READ MORE
Research shows an increase in the number of food recalls, alarming gaps in our food safety system, and the severe public health risks that follow. READ MORE
Faunalytics was funded to conduct a three-phase research project investigating different names for meat alternatives. The results may surprise you! READ MORE
It’s all about taste, price, and safety. Researchers take stock of the knowledge about consumers’ acceptance of clean meat. READ MORE
A thorough life cycle assessment shows that Beyond Meat's Beyond Burger is much more environmentally-friendly than U.S. beef. READ MORE
Despite recent dairy industry assertions that plant-based milks are confusing customers, a survey finds that this is simply not the case. READ MORE
When it comes to marketing, this study finds that it's important to explain clean meat in a nontechnical way that emphasizes the final product, not the production method. READ MORE
Measurment of stress hormones reveals that kosher slaughtered cows endure highly elevated levels of stress during slaughter. Pursuing animal welfare measures in religious slaughtering procedures could change that. READ MORE
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