Product Testing Archives

Mind Mapping For Plant-Based Food Marketing

Different ways of framing plant-based products can provoke different mental associations. This study looks at three different framings, and the further concepts and ideas they invoke. READ MORE

What’s In A Name?: Sustainability, Menus, And Food Se...

Restaurants and food companies should present veg*n food with indulgent, experiential language, rather than health-conscious, virtuous, or basic names. READ MORE

Can We Trust Our Food?

Research shows an increase in the number of food recalls, alarming gaps in our food safety system, and the severe public health risks that follow. READ MORE

What To Call Plant-Based Meat Alternatives: A Labeling ...

Faunalytics was funded to conduct a three-phase research project investigating different names for meat alternatives. The results may surprise you! READ MORE

Clean Meat: A Literature Review

It’s all about taste, price, and safety. Researchers take stock of the knowledge about consumers’ acceptance of clean meat. READ MORE

Is Beyond Meat’s Beyond Burger Beyond Beef?

A thorough life cycle assessment shows that Beyond Meat's Beyond Burger is much more environmentally-friendly than U.S. beef. READ MORE

Consumers Are Not Confused By Plant-Based Milks

Despite recent dairy industry assertions that plant-based milks are confusing customers, a survey finds that this is simply not the case. READ MORE

Clean Meat, Naturalness, And Disgust

When it comes to marketing, this study finds that it's important to explain clean meat in a nontechnical way that emphasizes the final product, not the production method. READ MORE

Animals, Stress, And Kosher Slaughter

Measurment of stress hormones reveals that kosher slaughtered cows endure highly elevated levels of stress during slaughter. Pursuing animal welfare measures in religious slaughtering procedures could change that. READ MORE

Mind Mapping For Plant-Based Food Marketing

What’s In A Name?: Sustainability, Menus, And Food Se...

Can We Trust Our Food?

What To Call Plant-Based Meat Alternatives: A Labeling ...

Clean Meat: A Literature Review

Is Beyond Meat’s Beyond Burger Beyond Beef?

Consumers Are Not Confused By Plant-Based Milks

Clean Meat, Naturalness, And Disgust

Animals, Stress, And Kosher Slaughter

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Product Testing

Recent Articles

Mind Mapping For Plant-Based Food Marketing

What’s In A Name?: Sustainability, Menus, And Food Se...

Can We Trust Our Food?

What To Call Plant-Based Meat Alternatives: A Labeling ...

Clean Meat: A Literature Review

Is Beyond Meat’s Beyond Burger Beyond Beef?

Consumers Are Not Confused By Plant-Based Milks

Clean Meat, Naturalness, And Disgust

Animals, Stress, And Kosher Slaughter

Support Our Work

Email Updates

TOPICS

Connect

We need your feedback: We’re conducting our annual Community Survey to learn how our resources are being used by animal advocates. Will you take 5 minutes to complete the survey? You can also enter to win $100 for yourself or the animal charity of your choice!

Don’t Miss a Thing