Advocacy / Campaign Materials Archives - Page 4 of 7

Jan 5 2015 | karol orzechowski

Who’s Harming Whom? A PR Ethical Case Study of PETA’s Holocaust on Your Plate Campaign

This paper examines PETA's 2003-2004 "Holocaust on Your Plate" campaign, a travelling outreach and awareness campaign that paired graphic images of factory farming and nazi atrocities with quotes from Jewish scholars comparing the suffering of animals to the suffering of Jews in concentration camps. READ MORE

Nov 24 2014 | karol orzechowski

Delivering Our Message: How Advocates Impact Message Reception

Without taking into account of demographic profiles of activists, we will be unable to effectively further our message to different audiences. READ MORE

Nov 12 2014 | Faunalytics

The Impact Of Animal Welfare Advertising

Researchers administered an online survey to people in the U.S., measuring their knowledge of and reaction to Canadian seal hunting. READ MORE

Sep 1 2014 | Che Green

Too Much Choice is a Bad Thing

Continuing our discussion of why campaign targeting is important, HRC co-founder and Executive Director Che Green explores how decision fatigue can impact responses. He also considers whether simplification of choice should be applied to animal advocacy as a whole. READ MORE

Aug 27 2014 | Faunalytics

Natural Mink Fur And Faux Fur Products, An Environmental Comparison

This study found that mink fur production has ten times the impact on climate change per kilo when compared to faux fur production. READ MORE

Jul 15 2014 | Faunalytics

Reading A Book Can Change Your Mind, But Only Some Changes Last

The goal of this study was to measure the impact of reading a food-related book soon after their exposure to the material. READ MORE

Apr 18 2014 | Faunalytics

Why Isn’t This Article Free?

Although unfortunate, many of the full reports of the articles shown on Faunalytics are hidden behind a pay wall that the owners of the information have enforced. READ MORE

Feb 21 2014 | Faunalytics

Readability Study In Use In The Movement

Current vegan advocacy literature material should be written at a lower reading level as currently vegan advocacy is often written at a reading level beyond what the average U.S. adult can understand. READ MORE

Jan 13 2014 | Faunalytics

When Sex Doesn’t Sell: Using Sexualized Images Of Women Reduces Support For Ethical Campaigns

This research shows that the “sex sells” approach does not increase support for ethical causes. Two studies were used to explore the topic. READ MORE

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Advocacy / Campaign Materials