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Animal advocacy strategies & tactics, social movement progress, program evaluation

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Farmed animals including factory farming, veganism, vegetarianism, commercial fishing

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Fundamentals Series

Faunalytics’ Fundamentals are a collection of topic overviews and resources that provide the latest and best data for a variety of important animal issues.

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Advocacy / Campaign Materials

May 27 2020 | Mia Rishel

Effective Animal Campaigning: Current Knowledge And Guiding Principles

In this blog, we look at how focus, content, and framing work together to create the most effective animal advocacy campaigns. READ MORE

Mar 11 2020 | Brooke Haggerty

20 Ways Faunalytics Has Supported The Animal Protection Movement

Faunalytics' Brooke Haggerty looks at how 20 years of research and data has armed advocates with the information they need to make change for animals. READ MORE

Nov 13 2019 | Che Green

The Evolution And Future Of Faunalytics

A blog from Faunalytics' Founder Che Green looks at the journey our small organization has taken over the past 20 years, and the exciting places we're headed in the future. READ MORE

Oct 9 2019 | Nick & Kathy Coughlin

Cross-Generational Animal Advocacy

In this unique blog, a mother and son discuss their journeys in animal advocacy, and how different generations can find common ground and make change together. READ MORE

Dec 27 2018 | Che Green

Faunalytics’ Priorities for 2019

Faunalytics has big plans for 2019 and your support is crucial to making them happen! Read on to find about our planned studies and other priorities for the coming year. READ MORE

Nov 14 2018 | Jo Anderson

Giving To Animals: New Data On Who And How

The preferences and attitudes of people who donate to animal causes are explored in Faunalytics’ reanalysis of data provided by the Blackbaud Institute and Edge Research. READ MORE

Oct 16 2018 | Mona Zahir

Advantages Of Emotion-Based Digital Advocacy In A Neoliberal Context

Social movements that support animals can use the internet in a way that encourages both online participation and offline change. READ MORE

Jul 18 2018 | Kathleen Patton

Do Pro-Animal Attitudes Predict Animal-Friendly Behavior?

Making our message accesible in every way is crucial, because people who never encounter the message are people who cannot be persuaded. READ MORE

Jun 21 2018 | Laura Thomas-Walters

Using Psychological Tactics To Increase Donations To Animal Charities

An online experiment found that people will donate more to conservation appeals featuring flagship species. READ MORE

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