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Advocacy / Campaign Materials

Mar 18 2013 | Faunalytics

Resonance Of Moral Shocks In Abolitionist Animal Rights Advocacy

Results of a literature review indicate that the effectiveness of graphic depictions of suffering is still up for debate and is likely influenced by a number of complicating factors. READ MORE

Jan 17 2013 | Faunalytics

Harvest And Hunting Reports (Montana)

Data on the amount of hunting and harvest done on various animals in Montana is available on their website. READ MORE

Aug 30 2012 | Faunalytics

Ad Autopsy Part 2: Anti-Vivisection Print Campaigns And Research

We focus on animal experimentation as the second installment of our “post-mortem” analysis of real-life print advertising campaigns from different organizations. READ MORE

Jul 26 2012 | Faunalytics

Vegetarianism: Toward A Greater Understanding

This research based on 11 interviews of vegetarians has analysed the motivations, tensions, and coping mechanisms underlying vegetarianism, and how different demographic variables influence vegetarian-oriented attitudes and behaviors. READ MORE

Jul 26 2012 | Faunalytics

Vegetarian Journal Reader Survey Results

Examines vegetarians' habits, including reasons for choosing vegetarianism, type of vegetarianism, length of maintaining a vegetarian diet, and interest in participating in vegetarian or animal advocacy. READ MORE

Jul 10 2012 | Faunalytics

Cinema For Social Change? (Part 3 Of 3)

In this final series installment, we examine the manner in which the animal advocacy movement has engaged with using cinema for social change. READ MORE

Feb 21 2012 | Faunalytics

Simplifying Advocacy Materials And Decision Fatigue

When trying to bring consumers onto the side of animals, decision fatigue is an important consideration that needs to be addressed in our pamphlets and messaging. READ MORE

Jan 17 2012 | Faunalytics

How Readable Are Your Animal Advocacy Materials?

A Faunalytics original study examines how easy it is for the average person to read and understand animal advocacy literature. READ MORE

Jan 17 2012 | Faunalytics

Readability Of Vegan Outreach Literature

Faunalytics partnered with VegFund and FARM to test a selection of outreach materials that are commonly used by veg*n advocates. READ MORE

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