Advocacy / Campaign Materials Archives - Page 7 of 7

Jan 3 2012 | Faunalytics

Choosing Our Words Wisely

The language that we as animal activists use is vital in our movement forwards, but often the regressive nature of the English language masks animal abuse and normalizes animal exploitation. READ MORE

Oct 18 2011 | Faunalytics

Ad Autopsy #1: Companion Animals – Spay And Neuter Research

Why do some advertisements work while other promising campaigns fail inexplicably? This series of blog posts explores this question as we conduct a "post-mortem" analysis of print advertisements from the animal movement. READ MORE

Sep 30 2011 | Faunalytics

Consumers Spend Less On Meat When Farmed Animals Are In The Media

Media coverage increases consumer awareness of farmed animal production practices for up to six months following the media coverage. READ MORE

May 12 2011 | Faunalytics

7 Ways To Improve Your Print Materials

Animal protection groups distribute billions of print materials every year, but many are designed without any input from the target audience. READ MORE

Oct 12 2010 | Faunalytics

Consumers Increasingly Using Online Information Sources

New research shows a dramatic shift by consumers toward using online sources of information about food systems issues. READ MORE

Feb 23 2009 | Faunalytics

“Natural” Claim Most Popular In 2008

In 2008, products with the claim of being "natural" had a 16% growth. READ MORE

Sep 22 2008 | Faunalytics

A Pragmatist’s Guide To Animal Advocacy

What will it take to achieve meaningful change for animals in the next couple of decades? READ MORE

May 1 2008 | Faunalytics

Food Safety Worries Make Consumers Label-Savvy

U.S. consumers are increasingly reviewing the information on food labels, due to the recent increase in the number of food safety scares. READ MORE

Jul 20 2007 | Faunalytics

Why Bad Presentations Happen To Good Causes

Based on research in the public interest sector and the advice of 20 public speaking experts, this guide is intended to help nonprofits in designing and giving presentations. READ MORE

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