What Came Before vs Farm to Fridge (and other videos)
This study examined how effective a number of factory farming videos were in inspiring individuals to click to order a vegetarian starter guide.
[Abstract excerpted from original source.]
“In January of 2013, The Humane League ran a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before or Farm To Fridge. A total of 83,000 viewers were tracked. A smaller-scale comparison, reaching 19,000 viewers, included two additional farm animal cruelty videos in the comparison: 10 Billion Lives and Meet Your Meat. All viewers were English-speaking and resided in westernized English-speaking countries, primarily the United States but also Canada, the United Kingdom, Australia, and New Zealand.”