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Advocacy / Campaign Materials

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Fall 2013 Humane Education Study Analysis
Humane education presentations are an increasingly popular way for animal advocates to introduce young people to issues related to animals. Studies are being conducted into the efficacy of humane education presentations aimed at different age groups and within various contexts. This research looked at nearly 170 U.S. students exposed to a humane education presentation at their school, and explored the effects that the presentation might have had on their consumption of animal products. The study found that humane education programs aimed at students cannot affect change on their own, and that this age group, which still lives at home with their families, are likely to be strongly influenced by their living constraints. READ MORE

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Pay Per Read Study Results
This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much people changed their behavior based on being exposed to the different leaflets, the study also measured how much money (in the form of pay-per-read payments) might be required to effect pro-veg behavior change per person. The results provide insight into the effectiveness of different literature, as well as the kind of budgeting that might be useful for pay-per-read outreach programs. READ MORE

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What Elements Make a Vegetarian Leaflet More Effective?
This study from the North Eastern U.S. looks at what kind of images and informational approach contained in a vegetarian leaflet might be the most effective in reaching a young audience. Using a variety of test booklets, researchers conducted initial surveys, as well as follow-ups, to better understand what literature tended to produce the best results, and how respondents differed in their stated intent versus whether or not they actually changed. The study reveals that for many youth, showing a wide range of farm animals, and focusing on how to go vegetarian (vs. why to go vegetarian) yields the best results. READ MORE
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