Opinions And Behaviors Of Zoo-Goers In 2011
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A study of zoo-goers in 2011 found that they were generally more educated, more ethnically diverse, and had higher incomes than guests to other attractions.
This report details the opinions and behaviors of zoo-goers based on a survey of 505 U.S. adults who visited zoo attractions in 2011.
Study highlights:
- Zoo-goers are generally more educated, more ethnically diverse, and earn higher incomes than other attractions guests.
- Most zoo-goers are families (57%), though 4 in 10 visitors are adults without children present.
- Exhibits of arachnids and/or insects were the exhibits most likely to be intentionally skipped by zoo-goers.
- Introduction of a new species at the zoo is the most likely to drive patrons to revisit the zoo.
External Link:
http://www.prweb.com/releases/2011/8/prweb8744550.htm
http://www.prweb.com/releases/2011/8/prweb8744550.htm