Snapshot Of Vegetarians And New Flexitarians
Consumers were polled to assess their attitudes about fruits and vegetables, particularly with respect to vegetarians and flexitarians.
Those who consume a produce-centered diet are becoming an increasingly important consumer sector.
This study defined a vegetarian as one who excludes all animal products from their diet.
A flexitarian was defined as a consumer who is primarily on a vegetarian diet, but occasionally consumes meat.
The findings show there is at least one flexitarian in 14% of households and at least one vegetarian (as defined herein) in 3% of households.
32% of flexitarian households have increased the level of flexitarian eating habits in the last few years, while 29% of vegetarian households reported increases in vegetarian eating habits over the last few years.
Better health is an important motivator to flexitarians and vegetarians as fruits and vegetables are more important to these groups than those not a part of either group.
59% of respondents believe that a vegetarian diet would be less costly over the course of a year than a non-vegetarian diet.