Greenbacks Going For Greener Goods
A Mintel Research survey found that more consumers are regularly buying products considered less harmful to the environment and fewer consumers are “never” buying such products compared to 2006.
More than one-third of consumers say they “regularly” buy green products, compared with 12% measured in August 2006. Conversely, 10% of consumers say they “never” buy green products, compared with 20% in August.
Overall awareness in the environment is believed to be responsible for the increased interest in alternative fuels, natural and organic products, and relatively low-carbon footprint operations for raising farm animals. Much of the “green” movement is centered on young adults.
Citations:
Mintel Research, Mintel Research, 2008 United States (National)

