Environmental and Animal Welfare Issues in Food Choice: The Case of Farmed Fish
This study investigated the importance of welfare issues to consumers with respect to fish and found that animal welfare issues related to farmed fish are not significantly important to consumers in Valencia, Spain.
According to researchers, animal welfare is not important to consumers in the Valencia, Spain region with respect to farmed fish. However, several consumer segments were identified including, the unconcerned (27%), the wild fish concerned (34.5%), and the ambivalent (38.5%). The most important factors in separating consumers into these segments were the importance of natural food and social class.
Study results conclude that animal welfare is not currently a significant barrier for farmed fish in Valencia, though consumers may be selectively targeted based on concern for animal welfare or environmental issues.