Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jul 30 2019 | Kopal Jha

Framing Nature: Why Language Matters

Language is one of the most powerful tools in an animal advocate’s arsenal. This study looks at the technique of "framing," and how animal advocates can package messages for maximum impact. READ MORE

Jul 29 2019 | Sara Streeter

The Phantom Menace Of Free-Ranging Cats

Do free-ranging cats pose significant biodiversity and public health risks? If so, is extermination the answer? The authors of this article offer their opinions on this issue. READ MORE

Jul 26 2019 | Michael Greenblatt

Why Some People, But Not Others, Choose A Plant-Based Diet

Categorizing a person’s consumption orientation may help to predict their likelihood of adopting a plant-based diet or their resistance to the idea. READ MORE

Jul 24 2019 | Linda Tyler

Animal Tracker 2019: Contradictions In Public Opinion

In our final Animal Tracker 2019 blog, we look at how many U.S. adults agree with practices like buying fur, eating animals, and dissection, and how those ideas contradict their positive feelings towards animals. READ MORE

Jul 23 2019 | Alex Higson

Vegan Stigma: A Barrier To Dietary Change

Vegan stigma is real, and the fear of being ostracized by family and friends may deter people from reducing or eliminating their consumption of animal products. READ MORE

Jul 17 2019 | Alison Lenton

People Who Support Animal Causes: Who Gives More?

In this follow-up to Faunalytics’ study of charity donor behavior, Dr. Alison Lenton looks more closely at predictors of monetary and non-monetary support to animal charities. READ MORE

Jul 12 2019 | Alexander Holst

Do Consumers Trust Science Or Commercials More?

A new study shines light on the way people who eat red meat make different food choices than people who eat mostly plants. Hint: It's about the sources they trust! READ MORE

Jul 11 2019 | Gabriel Borden

Climate Change and Meat Consumption: Do Consumers Understand The Connection?

This study looks at what motivates people to change their diets and eating habits in response to the climate crisis, and whether or not consumers understand the connection. READ MORE

Jul 10 2019 | Linda Tyler

Animal Tracker 2019: Importance Of Animal Protection

In our third instalment of Animal Tracker analysis, we look at how the U.S. public values of different areas of animal protection. READ MORE

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