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Traffic-light labels (red, yellow and green) next to menu items can reduce meat sales, if only for a short time.
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Mind Mapping For Plant-Based Food Marketing
Different ways of framing plant-based products can provoke different mental associations. This study looks at three different framings, and the further concepts and ideas they invoke. READ MORE
Peace Of Mind: Mindfulness And Pro-Animal Behavior
The more capable people are of taking a moment to reflect on their actions, the more likely they are to have a sense of meaning in life and to react to nature in a positive way. READ MORE