Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Oct 13 2015 | karol orzechowski

Even One Unsaved Victim Can Dampen Donor Motivation

A person is more likely to donate to a cause if positive messaging is used that focuses on a small number of victims who can be saved. READ MORE

Oct 11 2015 | karol orzechowski

Jaguars in the Southern U.S.: The Rancher’s Perspective

This study shows that livestock ranchers in parts of the U.S. dislike the restrictions associated with jaguar conservation, rather than the species itself. READ MORE

Oct 7 2015 | karol orzechowski

Is Policy Change a Gift or a Curse?: A Case Study from U.S. Laboratories

This study shows concrete ways that policy change in the field of animal experimentation can create further incremental wins for advocates. READ MORE

Oct 6 2015 | Che Green

Animal Protection and the Pace of Social Change

How quickly do social movements reach a "tipping point" and will the animal protection cause follow suit? We discuss some interesting research from Bloomberg News to shed a little light on the topic. READ MORE

Oct 5 2015 | karol orzechowski

Could A Legal Ivory Trade Ever Work?

Efforts to save wildlife by creating and maintaining a legal trade in ivory is unlikely to work in practice due to corruption and insufficient populations. READ MORE

Oct 4 2015 | karol orzechowski

More Space: Doing Right By Shelter Dogs

This study finds that giving shelter dogs more space can significantly increase their positive activity levels and potentially decrease the time they spend waiting to be rehomed. READ MORE

Sep 30 2015 | karol orzechowski

Thinking of Poaching as a Poverty Problem and Beyond

Research has established a link between poverty and illegal hunting, but this study tries to get a deeper understanding of the social dynamics of poaching. READ MORE

Sep 27 2015 | karol orzechowski

Pit bulls and The Power of Shelter Workers in Identifying Dog Breeds

Shelter workers located in areas with breed specific legislation (BSL) can play a major role in the survival and adoption of pit bull type dogs. READ MORE

Sep 23 2015 | Faunalytics

The Save Movement and Social Media

The Save Movement’s social media efforts appear to be encouraging modifications to some omnivores' diets and planting seeds for future change. READ MORE

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