Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Mar 14 2016 | karol orzechowski

Dog Separation Anxiety And Written Advice

Giving people written advice increases the chances that they can reduce separation anxiety in dogs. READ MORE

Mar 12 2016 | karol orzechowski

Bias Against Veg People From Both ‘Source’ And ‘Target’

Research shows that there is a bias against veg*ns that may be driven by "envy" or by a lack of adherence to social norms. READ MORE

Mar 11 2016 | karol orzechowski

Camera Traps And Conservation: Are Protected Tropical Forests Working?

Scientists may be able to use camera traps to generate standardized data to monitor threatened species. READ MORE

Mar 10 2016 | karol orzechowski

I Think, Therefore I Am? Self-Identification And Vegetarians

A growing number of people consider themselves vegetarians, but what do they really eat and what does it mean for animal advocacy? READ MORE

Mar 9 2016 | Che Green

What Could $140,000 Achieve For Animals?

What could Faunalytics achieve for animals with the extra support? Here's our "wish list." READ MORE

Mar 8 2016 | karol orzechowski

Myths Vs. Reality In Our Perception Of Pit Bulls

According to poll numbers, pit bulls still suffer from an overall bad rap. How can advocates help combat the stigma? READ MORE

Mar 4 2016 | karol orzechowski

Under The Panda’s Umbrella: Trickle Down Conservation

Giant pandas attract a "disproportionate" amount of conservation resources, but does this trickle down to help other species? READ MORE

Mar 2 2016 | karol orzechowski

Perceived Masculinity And Being Veg

For many people, being vegan is linked to a perception of being "less masculine" and that perception is stronger for vegans than vegetarians. READ MORE